The new for 2014 TAG Heuer Formula 1 Automatic watches come with two movement options. TAG Heuer has experimented with the Formula 1 collection making it more mainstream, more masculine, and more “racing.” Each of those steps has had its share of good ideas, but I don’t think that Formula 1 right now is as attractive an offering as, say, a Carrera or a Monaco. Perhaps I am simply being nostalgic that I want the Formula 1 range to be available to the widest possible demographic and be a fantastic daily sport watch for everyone. While the Formula 1 collection is still technically entry-level for the brand, and there are quartz versions available, I think the consumer is left wit a lot of confusing choices. If you wanted to get into something more high-end and mechanical you had the Link, Aquaracer, Monaco, and of course, Carrera families to do so. I do however feel that TAG Heuer had a great thing going with an more accessibly-priced entry level range that focused on quartz offerings at a price of under $1,000. You won’t hear me complain often that a watch is mechanical, and in theory I appreciate these automatic watches.

For 2014 TAG Heuer seems to have begun to figure out how to get the Formula 1’s groove back, but these pieces are all mechanical. After that, TAG Heuer took what I believe was a step backwards in regard to both design and quality, while kicking up the price and also including an automatic version. A few years ago, they grew up to be the daily quartz beater watch we all wanted. Early on, they had cool colorful plastic bezels and really neat dial designs.

The TAG Heuer Formula 1 was for a long time a great looking entry-level quartz watch for the brand. The TAG Heuer Formula 1 Automatic collection for 2014 is pretty good in regard to design and personality, but the question is… should this be the direction TAG Heuer takes its Formula 1 watch collection?

Over the last few years, TAG Heuer has really gone all over the place in regard to trying to figure out what to do with its Formula 1 range. This time, the Formula 1 gets a totally unique automatic mechanical range to supplement the Formula 1 quartz watch offerings. For 2014, TAG Heuer has once again released a brand new version of its iconic Formula 1.

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